1 December 2025
At Amotai, we wanted to be able to identify the social and geographic impact of supplier diversity. This case study uses Auckland Council procurement data to provide a data-driven place-based exploration of a large buyer’s supply chain diversity, and what impact this may be having in local communities. Other Amotai buyers could easily replicate this analysis for their own spend using available data, which can be applied nationally.
Auckland Council procurement data shows that contracting Māori and Pasifika-owned businesses, especially Amotai-registered suppliers, delivers the most bang for procurement buck in meeting Auckland Council’s goals of equitable economic development.
This is because Māori and Pasifika-owned businesses are twice as likely to be based in poorer neighbourhoods in Auckland, meaning twice as much local economic impact in the places where it is needed most, per dollar spent by Council.
This supports the case for increasing direct and indirect spend on Māori and Pasifika-owned businesses, through strengthening supplier diversity.
Click here to download full Equity Analysis report here